The Best Slerp Alternatives for Restaurants
What is Slerp?
Slerp is a UK direct ordering platform. A restaurant gets a branded website where customers order and pay, so the order doesn't go through Uber Eats, Deliveroo or Just Eat and the restaurant doesn't pay their commission. It has a following among independent London restaurants and small groups.
If you're weighing up Slerp, or you've outgrown it, this guide covers what to look for in a replacement and where the options fall short. If you're adding kiosks, running more than one site or want AI handling some of the work, Flipdish is the platform to look at.
Why restaurants look for Slerp alternatives
Slerp works for an independent restaurant taking its first direct orders. The trouble starts when the business wants something it doesn't do.
A native mobile app is usually the first gap. A branded app brings customers back more often and lets you send push notifications about offers. Slerp's mobile side is more limited than a platform that builds apps as a core product.
Kiosks are the second. Self-service kiosks are normal in quick-service and fast-casual restaurants now, and Slerp doesn't have one.
Then there's growth. Once you have a second or third site, you want to change a menu item once and have it change everywhere. You want one report across all sites, and the same customer experience in each. That's hard to do on a tool built for a single restaurant.
POS is the fourth. If web orders land on a separate tablet from your till, staff end up re-keying orders or checking two screens, and the end-of-night figures don't match. You want either your own POS or a proper integration with it.
Fifth, AI. AI phone ordering, automated marketing and automatic upselling exist on some restaurant platforms. Slerp doesn't offer them.
Last, delivery marketplaces. If you also sell on Uber Eats, Just Eat and Deliveroo, having those orders in the same dashboard as your own saves a lot of juggling during a busy service.
What to look for in a Slerp alternative
What you need depends on how big the business is and where it's going. This is the checklist most operators end up with.
| Feature | Why it matters |
|---|---|
| Branded web ordering | Your brand on the checkout, not the platform's |
| Branded native app | Repeat orders and direct marketing |
| POS integration or native POS | All orders on one kitchen screen |
| Self-service kiosk | Fewer queues at the counter, bigger baskets |
| Marketplace order aggregation | Just Eat, Uber Eats and Deliveroo in one system |
| Loyalty tools | Keeping a customer costs less than finding a new one |
| AI phone ordering | Takes phone orders without a staff member on the line |
| Multi-location reporting | One view across all sites |
| UK and Ireland support | Local compliance, currency and account management |
If a platform only ticks the first box or two, you'll be buying more software later to fill the rest.
The best Slerp alternatives
1. Flipdish
Flipdish is the best Slerp alternative for UK and Irish restaurants that want more than a branded checkout page.
It covers online ordering, branded apps, self-service kiosks, restaurant POS, marketplace management, customer marketing, AI phone ordering and AI marketing. All of it sits in one system, so you aren't stitching together five vendors.
The thing kitchens notice first is the single queue. Orders from the Flipdish website, the app, the kiosk, the AI phone agent and the delivery marketplaces all arrive on the Kitchen Display System. There are no separate tablets on the pass and nothing to cross-check at close.
Kiosks are built to upsell at the point of ordering. The screen suggests a drink or a side every time, which a tired cashier at the end of a long shift won't. That's where the higher average order values come from.
The AI Phone Agent answers calls, takes the order, takes payment over the phone and upsells, with no one on staff picking up. If your restaurant still gets a steady stream of phone orders, that's a lot of tying-up-the-counter time given back.
AI Marketing works from your customer data. It picks out customers who are drifting away, ones who are ready to be upsold, and ones with the highest lifetime value, then acts on it without someone building segments by hand and sending the same email to everybody.
For groups, menu changes, promotional pricing and reporting are handled from a single back office. Change the price of a product once and it changes at every site.
Pricing is on the Flipdish online ordering pricing page.
2. Hungrrr
Hungrrr is a UK direct ordering platform that looks a lot like Slerp: branded web and app ordering. It's an ordering tool, not a full restaurant platform. There's no native POS, no kiosk and no AI. Anything beyond ordering means adding other software on top.
3. Preoday
Preoday is a UK ordering platform that has been used mostly by events, catering and smaller hospitality businesses. It does web and app ordering and connects to a range of POS systems. It doesn't have kiosks or AI, and its marketing automation is thin next to what Flipdish does.
4. OrderYOYO
OrderYOYO is a Scandinavian direct ordering platform with a growing UK presence among independent takeaways. It offers branded web and app ordering. It has no self-service kiosks, no AI phone ordering and nothing like the multi-location management you get with Flipdish. UK support is also less established than a provider based here.
5. Flipdish vs Slerp
A lot of people searching for a Slerp alternative are really comparing these two, so here they are side by side.
| Flipdish | Slerp | |
|---|---|---|
| Branded web ordering | ✓ | ✓ |
| Branded mobile app | ✓ | Limited |
| Self-service kiosk | ✓ | ✗ |
| Native POS | ✓ | ✗ |
| Marketplace order management | ✓ | ✗ |
| Loyalty and CRM | ✓ | Limited |
| AI phone ordering | ✓ | ✗ |
| AI marketing | ✓ | ✗ |
| Multi-location management | ✓ | Limited |
| Kitchen Display System | ✓ | ✗ |
| Integrated payments | ✓ | ✓ |
Slerp covers the basics of taking an order online. Flipdish covers that and the rest of the list, and it's the one to pick if you expect to add a kiosk, a second site or AI at any point.
Why direct ordering pays for itself
Marketplaces charge between 15% and 35% commission on each order. A restaurant selling £20,000 a month through a marketplace is handing over £3,000 to £7,000 every month.
Move some of those customers to your own website or app, where you pay a flat monthly platform fee, and the sums change quickly. Every order that comes direct keeps the commission in your account.
There's the data too. A marketplace order gives you nothing you can use for marketing. The customer belongs to the marketplace. A direct order gives you a customer record, so you can message them, reward them and bring them back.
That's the logic Flipdish is built around. Its marketing tools take the customer data from direct orders and turn it into automated retention campaigns, so the data doesn't just sit there.
Which one fits your restaurant
Single site with plans to add kiosks or a second location in the next couple of years? Start on Flipdish now. Switching later means doing the migration twice.
Multi-site group? Flipdish. The central back office is the reason: one menu, one set of reports, one place to change things.
Quick-service or fast-casual with kiosks? Flipdish is designed for that format, with kiosk, kitchen screen and POS all in one system.
Franchise or network? Flipdish handles franchise structures with per-site permissions, central reporting and tools to keep the brand consistent across sites.
Questions to ask before you sign
Whoever you're talking to, ask the same handful of things.
Where do orders from my website, my app and the marketplaces end up? If the answer involves more than one screen in the kitchen, that's a cost in staff time every single shift.
What happens when I change a price? On a single site it's a minor chore. On five sites it's either one edit or five, and you want to know which before you commit.
Who owns the customer data, and can I use it to send offers? Some setups let you export a list and little else. Others let you build campaigns straight from the order history.
What do I pay per month, and what do I pay per order? Add up both for a typical month at your current volume. Compare that with the commission you pay today.
Who do I phone when the lunch rush goes wrong? Support hours and a named contact in the UK or Ireland matter more than they look on a feature list.
Run those questions past Flipdish and you'll get direct answers on all five, because the ordering, POS, kiosk and marketing tools sit in one system rather than being bolted together from different suppliers.
Making the switch
Moving platforms takes planning. It isn't a weekend job. A sensible order:
- List your current integrations: POS, payments, delivery platforms, loyalty.
- Write down what the new platform has to do from day one.
- Book a demo and test the menu builder, the checkout and the reporting yourself.
- Agree a migration date with the provider.
- Run the old and new side by side for a while if your order volume allows it.
- Tell customers early, especially if the web address or the app is changing.
Get step 2 right and the rest is mostly logistics.
The verdict
Slerp does its job for an independent restaurant that wants a clean direct ordering website. It stops there.
Flipdish is the best Slerp alternative for any restaurant that plans to grow. It handles every order channel, works with or replaces your POS, adds kiosks, automates marketing and answers the phone with AI, all in one platform built for the UK and Irish market.
